![]() So it’s important to think about the platform before you click the “export” button. As Canadian philosopher Marshall McLuhan wrote, “the medium is the message.” And the social media platform has a highly influential impact on the way people perceive the video’s message. So it’s a good idea to make the first five seconds of your video eye-catching and to include burned-in captions. ![]() For example, on Facebook and Instagram, people usually discover the video within their feed without the audio on. These questions will help you determine how to design your video. Do you want a video teaser to entice the viewer into watching the full video on YouTube?. ![]()
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